Paid ads management in New York

Media spend goes straight to Meta or Google on your own card, in USD. Across the United States the benchmarks sit near $9-$24 CPM on Meta and $1.60-$7.50 a click on Google, and New York usually runs at or slightly above that because demand is concentrated. My fee is a flat monthly retainer agreed upfront, never a share of your spend.

Yes. I work remotely with clients across the United States and further afield, and calls get scheduled around your hours. The densest and dearest auction in the country. Everything costs more here, so margin discipline beats budget size. Knowing that going in changes how the account gets built, which is the point of having someone who has run ads in the market rather than someone reading a template.

Fashion, finance, professional services, hospitality all show consistent paid demand here. That said, the sector matters less than the maths. If one sale or one signed client is worth several times what it costs to acquire, paid ads can work almost anywhere. If it is not, no amount of campaign work will fix it, and I would rather tell you that on the first call.

Two to four weeks to get tracking honest and the structure stable, six to eight before I would trust a scaling decision. Q4 is the whole year for most brands. CPMs climb from late October, peak between Black Friday and mid-December, then fall off a cliff in January. Prime Day in July is the second spike. That seasonality matters more than most people account for, and it is worth timing your start around it rather than launching into the quietest month of the year.