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About
The person who will actually run your ads
I am Raghaw Mishra. I manage Meta Ads and Google Ads for a deliberately small number of eCommerce brands and lead-generation businesses, and I am the one in the account every week. No junior handover, no percentage of your ad spend, and no report that hides the cost per sale.
How I ended up doing this
I started in eCommerce in 2020, back when the plan was to be a technical person who understood traffic. What I found instead was that almost nobody could answer a simple question: of the money you spent last month, how much came back?
So I moved into paid. Between 2021 and 2023 I learned a lot of expensive lessons on other people's budgets, which is the only honest way anyone learns this. Then I added lead generation, which turned out to be a completely different sport played with the same equipment.
These days I keep the client list deliberately short, with brands across India, the US, UK, Australia, Canada, the Gulf and Europe. Short is not modesty. It is the only way I can genuinely be the person in the account rather than the person who sold you on the person in the account.
- 2020 — Into eCommerce
Started on the traffic side of online stores. Learned quickly that traffic without measurement is just an expense with good PR.
- 2021 to 2023 — Paid ads properly
Meta and Google, full time, across fashion, beauty, home and food brands. Made every mistake worth making and wrote most of them down.
- 2024 to 2025 — Lead generation
Clinics, real estate, consultants, B2B. Different maths entirely: one good lead can be worth a hundred bad ones, and the platforms cannot tell the difference without help.
- Now — Meta & Google Ads
A handful of clients at a time. Flat retainer, no percentage of spend, and the account stays in your name from the first day to the last.
What that adds up to
Five years in paid advertising, roughly twenty-five countries, and the same two platforms the whole way through. Meta and Google, learned properly, rather than eight channels learned badly.
Most of what I know came from accounts that were losing money when I got them. That is a slower education than a course and a considerably more useful one.
How I work
Four things I will not budge on
These have cost me work. I would rather lose the work than the point.
You own the accounts
Ad accounts, pixels, tags, creative, data, all in your name. Some agencies keep this so leaving is painful. That is not a business model, it is a hostage situation.
Bad months get reported
If a month went badly you will hear it from me first, with the reason and the plan. Reports that only ever go up are not reports, they are marketing.
No percentage of spend
Charging a share of your budget pays me more for telling you to spend more. I would rather not have that conversation with myself every month.
No handoff to juniors
The person on the call is the person in the account. If I am too busy to do the work properly, the right answer is to not take the work.
The rest of it
Computer science background, which mostly shows up in how comfortable I am inside tracking setups and data layers rather than in anything glamorous. Finished a BBA in retail management while working, and I am partway through an MBA now, largely because I wanted the finance and operations side to be more than intuition.
I post about paid ads in English and Hindi, mostly the unglamorous parts that do not make good screenshots. I am based in Lucknow and work across timezones, which after five years mostly means I have strong opinions about when to schedule a call with Australia.
Probably not a good fit if
- You want eight channels run at once. I do two, properly.
- You want a guaranteed ROAS or cost per lead. Nobody honest can give you one.
- You want to pay a percentage of ad spend. I do not work that way.
- You want someone to agree with you. You can hire that much cheaper elsewhere.
If none of that put you off, the call is free and I do not do a pitch deck.
Want to talk it through?
Thirty minutes, your numbers, an honest view of what to fix first. Whether or not you end up working with me.
Book a free strategy call →Next
Where to go from here
Ad account audit
The easiest way to find out whether we would actually be useful to each other.
Read more →Markets and sectors
Costs, seasons and rules for twenty markets and twenty sectors, written out properly.
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