I run Meta Ads and Google Ads for eCommerce brands and lead-generation businesses — five-plus years inside live accounts across India, the US, the UK, Australia and the Gulf, spending other people's money as carefully as I would spend my own.
I build and run paid advertising on two platforms: Meta and Google. That is the whole business. Not eight channels, not a bit of everything — two platforms, run properly, for a small number of clients at a time.
Most of the accounts I take over are busy rather than profitable. Impressions climbing, clicks arriving, dashboards full of green arrows, and nobody able to say how much of it turned into revenue. Usually the tracking is broken, the campaigns are structured so the algorithm cannot learn, and the reporting flatters whoever built it. Fixing those three things is where most of the gain comes from, before a single new ad goes live.
I keep the client list deliberately short. The moment you are managing thirty accounts you stop looking at any of them properly and the work becomes checking dashboards instead of thinking. Fewer clients means your account gets decisions made about it every week, by the person you actually hired.
I work from Lucknow with clients across several timezones. Calls get booked in your working hours, reporting lands in your inbox, and you own every account, pixel and data point throughout.
Started working with online stores on what actually drives revenue — traffic quality, site structure and measurement. The foundations everything paid is built on.
Took full ownership of paid accounts for eCommerce brands — campaign structure, creative testing, and the tracking work that makes any of it measurable.
Clinics, consultants, real estate and B2B, where one closed client can pay for a year of ads. Different maths, and a much harder definition of a good lead.
A handful of accounts, run by the person you actually talk to.
Ad accounts, pixels, data — created under your business, in your name. If we stop working together you keep all of it, including the history.
If something didn't work, the report says so and explains what I'm changing. Dressing up a bad month costs you more than it costs me.
A flat retainer. Charging a cut of ad spend rewards me for spending more of your money, which is a strange thing to build into an agreement.
The person on the sales call is the person in the account. That's the whole reason for keeping the client list short.
I have a computer science background, finished a BBA in retail management while working full time, and I am partway through an MBA in the evenings. That last one has been a useful corrective — it is easy to get very deep in ad platforms and forget they sit inside a business with payroll, stock and cashflow to worry about.
I also write and post about paid ads, in English and Hindi. Some of it is what worked. A fair bit of it is what didn't, which tends to be more useful anyway.
Not a good fit if you're looking for someone to run eight channels, promise a fixed ROAS before seeing the account, or work on a percentage of spend. That's all fine work — just not what I do.
Bring your ad account and your numbers. I'll tell you what I'd change first — whether or not you end up working with me.
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