What Google Ads cost, market by market

Every figure on the pages below is a range, not a price. That is deliberate. Anyone quoting you a single number for what Google Ads cost has either not asked what you sell or is guessing, because the spread between the cheapest and dearest click in the same market and the same category is routinely three or four times.

What decides where you land is mostly not the ad account. It is relevance, competition, timing and measurement. A creative people actually stop for earns cheaper impressions. A tightly themed ad group earns cheaper clicks than a sprawling one bidding higher. A campaign planned around the local selling season pays a fraction of what the same campaign pays during the peak.

The second trap is comparing cost per lead across markets as though a lead means the same thing everywhere. It does not. A cheap lead that never answers the phone costs more than an expensive one that books. This is why every market page below pairs the cost figures with what actually drives them locally, rather than presenting a number in isolation.

The third is confusing media cost with total cost. Media is paid straight to Meta and Google on your own card. My management sits separately as a flat monthly retainer, agreed in advance, never a percentage of spend. Scaling your budget never quietly raises my invoice, which is the point.

Use these pages to work out roughly what a customer will cost you before you commit anything. Then check that number against your margin or close rate. If it does not clear, the fix is the offer or the pricing, not the ad account, and I would rather tell you that on a free call than three months into a retainer.